coca-cola's new anti obesity ad campaign

1/15/2013

Here's a great story about Coca-Cola's new campaign to be part of the obesity solution. I am extremely interested in hearing your thoughts? Is this corporate responsibility or image control? Do you think this qualifies as helping fight the obesity epidemic? Is this the campaign you would have designed?

http://abcnews.go.com/Health/coca-cola-sugar-hiccup-soda-giant-defense/story?id=18215742

1 Comment

Diane Alpeter

1/16/2013 10:24:06

Tackling a serious issue--presenting facts--I respect the campaign. It would have been easier for the company to ignore this issue. They did not. There are plenty of other products that have as much as, if not more, sugar than a Coke. I do not see those companies taking responsibility to educate the public. Hat's off to Coke.

In the news

coca-cola's new anti obesity ad campaign

Leave a Reply.

Archives